Xiadtech: An ad-tech stack designed specifically for applications.
Could digital advertising be improved? If it were made more effective, could it generate greater returns for publishers?
Xiadtech has conceptually designed a better ad-tech stack specifically targeting applications. This was done in conjunction with Motif Markets who hope to use it to provide free editions of their front end applications. These free editions would need to generate enough revenue from advertising to cover exchange royalties.
The current services provided by Supply Side Platforms (SSPs) would not provide the level of advertising revenue needed. Xiadtech has a different business model where it only focuses on publishers who can do more sophisticated integration of advertising into applications. The net effect is more effective advertising leading to greater returns for publishers (and advertisers).
Xiadtech is looking for partners (and funding). Contact me for more information.